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Three critical functions form the backbone of a distribution business

DFIE — Distributor Function & Intelligence Engine

DFIE brings the three critical functions of a distribution business onto fixed steps that are recorded, checked and approved. Every bill is delivered and proved, every rupee of credit comes back and is counted, and every day closes with everything matched. The complex operations that once depended on a few experienced people now run inside DFIE, step by step.

  • Delivery: every bill out, and proved
  • Dues: every rupee chased, and counted
  • Discipline: every day matched before it ends

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  • Delivery — Getting the goods out, with proof of every step.
  • Dues — Receivables collected from every customer who bought on credit.
  • Discipline — Reconciliation of cash, stock, returns and books before the day ends.

Why DFIE? One answer to the pressures every distributor faces

Capital, credit, margins, customers, territory and technology: what DFIE secures, and how fast it takes over.

See why distributors choose DFIE

Delivery: Every bill leaves the godown approved and arrives proved

Between an invoice and a retailer's shelf sit the stock, a vehicle and a person out on the road. DFIE makes every step on that road visible and provable.

  • Approved before it moves — A load goes out and nobody above the driver really signed it off. With DFIE: Every batch of invoices is approved before it leaves, and goes out as one assignment with one accountable executive. See how DFIE does this
  • Stock leaves on record — Stock is issued short and quietly adjusted later. With DFIE: Every item issued is recorded against the approved load. A short issue is a named figure, never a silent change. See how DFIE does this
  • Watched on the road — The vehicle is out all day and the news comes at night. With DFIE: Every executive is live on a map, stops are sequenced on real roads, and a delivery made far from the shop is flagged. See how DFIE does this
  • Proved at the doorstep — A bill is marked delivered, and the cash is whatever the driver says. With DFIE: Every delivery closes with its payment recorded, and an OTP, photo or location check wherever the business wants one. See how DFIE does this
  • The right executive for the next load — The next load goes to whoever is nearest, not whoever is able. With DFIE: A readiness score out of 100 shows who is free now and has room under their limits. See how DFIE does this
  • How each executive really delivers — Some executives always run short, and it shows only in the month-end figures. With DFIE: Delivered, partial and undelivered counts, success rate and time per assignment, for every executive. See how DFIE does this

Dues: Every sale ends with the money back

Credit is how FMCG sells, and working capital sits in other people's shops. DFIE makes sure every rupee is chased by someone, in the right order, and counted when it comes back.

  • Every bill, every customer — The books show who owes what, but the person out collecting rarely has it in hand, and nothing says who is chasing which bill. With DFIE: Every open bill is listed customer by customer with its bill date, and Due and Overdue follow day-counts set for each company. See how DFIE does this
  • Visited as often as needed — The loud customers get chased and the quiet ones are forgotten. With DFIE: Every customer has a visit frequency, and a report shows who is overdue for a visit. See how DFIE does this
  • Visited in the right order — Collectors walk the beat in whatever order suits them. With DFIE: Visits follow a ranking: the beat, the amount, how long it is due or a promise to pay. A reason is recorded for every outlet missed. See how DFIE does this
  • Collected, then counted — Collected cash reaches the office short, or late. With DFIE: Every collection is verified and approved before it counts, even when the phone had no signal at the time. See how DFIE does this
  • Disputes settled in the open — A disputed bill hangs on for months. With DFIE: Every dispute is recorded with its reason and amount, decided, and written off only for what is agreed. See how DFIE does this
  • One customer across every company — A defaulter flagged under one company keeps being supplied under another. With DFIE: Each customer is matched across companies. Sales, rank, outstanding, payment days and payment mode sit side by side for every company, and drill down to the invoices and the ledger, so the exposure shows before the next supply. See how DFIE does this

Discipline: Every day closes with every rupee accounted for

DFIE closes a day only when every rupee and every carton is matched to the record that explains it, so the control never rests on trust alone.

  • Cash counted note by note — The cash is roughly right, so the day is closed. With DFIE: Cash is counted by denomination against what was expected, and any difference is recorded with its reason. See how DFIE does this
  • Returns matched to the bill — The return slip says one thing and the godown receives another. With DFIE: Every return is checked against its invoice, and every credit note points to the original bill. See how DFIE does this
  • Every shortage followed home — A small shortage is absorbed and forgotten. With DFIE: Each shortage is approved, acknowledged the same day, and carried forward until it is recovered, offset or written off. See how DFIE does this
  • Books that agree with the tax — The GST register and the invoices disagree, and it shows only at filing. With DFIE: The GST register is matched to every invoice and credit note, missing bill numbers are found, and a clean month is locked. See how DFIE does this
  • Cash expenses on a voucher — Petty cash goes out on a chit nobody can trace. With DFIE: Every expense is approved, paid against a numbered voucher and counted into the day-end cash, within a daily limit. See how DFIE does this
  • Shortage trends — The same shortage returns every week and nobody sees the pattern. With DFIE: Shortages are rolled up by executive and by date, so a repeat stands out. See how DFIE does this

People do the work. The system holds the control.

Whatever the function, DFIE does the same four things to every step that touches money or stock. That is what lets work pass from one person to the next without loss.

  • Mandated — The steps are fixed in the system. A delivery cannot skip the approval, the stock check or the cash count.
  • Recorded — Each action is recorded as it happens, with who did it and when, so nothing lives only in someone's memory.
  • Validated — Each step is checked against the one before: invoice against stock, delivery against cash, returns against the bill.
  • Approved — Money moves only after the right person approves: credit, shortages, expenses, write-offs.

Work is recorded on the executive's phone at the moment it happens, and sent when the signal returns. Nobody re-keys the day's paper at night, and the books are never behind.

A business that runs on its system, whoever is in the chair

When Delivery, Dues and Discipline run on steps instead of on individuals, the owner no longer has to be the control, and the business can be handed over, grown and measured.

  • One view of the numbers — Sales by company and salesman, outstanding credit, ageing dues, cash in hand and shortages, all drillable to the invoice, for every company the business runs, in one place.
  • A role for every job — Admin, Accounts, Store Keeper, Delivery, Sales and Collection Executives each have their own screens.
  • A reason to deliver well — Points for on-time starts, delivered bills and shortage-free days become a live earnings figure for each Delivery Executive, so the team that handles the cash has something to aim for.
  • Patterns before problems — The Intelligence Report matches customers across the companies the business runs and shows delivery patterns and shortage trends by executive, so a gap shows early instead of at year-end.

Delivery, Dues and Discipline, all in one place.

One system, five roles that fit the actual job

  • Admin — The owner's view and control of the whole business.
  • Accounts — Billing, collections and the books, kept in agreement.
  • Store Keeper — Stock in and out, with every return checked.
  • Delivery Executive — Deliveries and collections on the phone, with earnings in view.
  • Sales Executive — Customer outstanding and collection visits, in an app of their own.

Everything DFIE does · Editions and pricing · Security

Questions distributors ask

What is DFIE?

DFIE (Distributor Function & Intelligence Engine) is software for FMCG distributors in India that puts three things under control: Delivery, Dues and Discipline. Every bill is delivered and proved, every rupee of credit is chased and counted, and every day is reconciled before it ends.

Who is DFIE for?

FMCG distributors and stockists who deliver to retailers with their own delivery executives. Admin, Accounts, the Store Keeper, Delivery Executives and Sales Executives each get a screen built for their own job.

Does it work on mobile for delivery executives?

Yes. Executives use an installable mobile app to deliver, record returns, collect cash, UPI or cheque, and close their day with a cash count by denomination. It keeps working without a signal and sends everything when the network returns.

How does DFIE handle cash and shortages?

Day-end cash is counted note by note against what DFIE expects, and the deposit is confirmed. Every shortage is approved, and stays against the executive until it is recovered, offset, paid in or written off.

Can DFIE reward delivery executives for good work?

Yes. Points for on-time starts, delivered bills and shortage-free days become a live earnings estimate in each executive app, and every day moves through Earned, Approved and Paid. DFIE tracks the amount; the payment is made outside DFIE.

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